Challenge
Specialist product information had to feel trustworthy and accessible, while the brand needed a consistent appearance across every touchpoint.
Solution
We simplified product categories and reduced the distance between research and purchase through explanatory content, clear hierarchy and an efficient basket journey.
Technology
Responsive commerce UI, a manageable catalogue, payment connections, performance optimisation, analytics and technical SEO were delivered.
Outcome
Probident gained a digital sales channel that supports its expert positioning and provides a strong foundation for marketing.